selfwinding.net

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New Nielsen Report Shows Social Networking Impact on Email & Online Advertising | SocialComputingJournal.com.

Although it seems like an old fashioned idea, it seems that in the UK at least consumers are looking for the best possible deals and looking for vouchers online.

This article  from Robin Goad at Hitwise Intelligence shows that voucher searches are up 47.5% in a year.

Let me know what you think:

Hitwise Intelligence – Robin Goad – UK.

A useful set of Twitter guidelines for brands.

Let me know what you think…

IAB Twitter guidelines for brands – 20 tips for Twitter success – IAB blog – Blogs – Brand Republic.

A brilliant (and short) article about redesigning your own site. Have a read and let me know what you think…

A List Apart: Articles: Redesigning Your Own Site.

10 Harsh Truths About Corporate Blogging « Boagworld.

Social media is a powerful way to connect with your customers on their terms both for marketing and for customer care.

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Selfwinding.net is now a whole month old and I thought I’d let you guys drive for a while.

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In order to be an effective tool to support your business your website needs to be discovered by the right people. Most of your potential customers will discover your site via the search engines – the Googles’ and Yahoos’ of this world.

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Web analytics tools can deliver a vast amount of information to you about your website and your business. Arguably one of the most useful metrics is the bounce rate. Bounce rate tells you about visitors who have literally ‘bounced’ away without visiting any other parts of your site.

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Writing for the web is a skill that is often neglected. For a number of reasons it’s not the same as writing for print media so sadly you can’t just recycle the copy from your brochure.

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